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Is your to do list expanding?
With the regular changes to Google over the past number of months, Webmasters are persistently making changes to their sites far more regularly than ever before. As you can imagine, this means an ever...
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Facebook Fan Page Referrals Decreasing from Search
The blending of Bing and Facebook to create a well-rounded social search experience has been well documented, with the most recent announcement for the US seeing this develop further still. These...
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Stop forecasting, start optimising
Have you ever gone back to a forecast produced before launching a search campaign and been surprised at how different the data looked from the actual results of the campaign? At how your “killer”...
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Top Tips for Creating Shareable Content
Shareability is a hugely popular buzzword in online marketing nowadays. Ever since THAT Google update (I’ll give you a hint – begins with a P, ends with ANDA) the game has well and truly changed and...
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The SEO mantra for boosting online PR
Moving from a PR background into the digital marketing world of SEO was a bit of a daunting prospect, but it has been surprising to discover how related they actually are. After all, one of the major...
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Tailoring Your Digital Marketing Future
Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the...
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Google Buys Frommers to Increase Searches via Knowledge Graph
Why Google’s purchase of Frommer’s will help it feed the Knowledge Graph and increase searches. Google just bought Frommer’s. Here’s Forbes Eric Savitz’ write-up. When I first read about the purchase,...
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New kid on the block
Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile ”. Since then it would...
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BrightonSEO September 2012
BrightonSEO September took place last Friday; and was a day packed full of talks, tips and tales. Brighton SEO 2012 If you weren’t quite fortunate enough to attend; or were like me at most...
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The first mobility Christmas
Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why?...
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